It was always planned to be what it is today, but it took a long time to get there, and we did constantly get new ideas as we were making it. "But at the same time, it never really took a dramatic turn. "The game changed a lot over the two years we were building it," says Cash. And with new ideas regularly entering the gestation process, the game's ever-changing form ensured the creative process lasted just as long as it needed to. An original release date of September 2013 was missed by several months, but with good reason: all involved were desperate for the game to be perfect, to represent precisely what they envisioned. What the team wanted, and what they had, were two very different things until late in the development of Alto's Adventure. But while the option of going freemium was discussed, ultimately it just didn't fit with how Cash and Rosenberg want mobile gaming to grow. Next up is the heavier, faster Paz, and so on – the point being that you're never invited to pay up front and over the odds for these powder players.Īs the first fully realised video game from Canadian developers Snowman – founded in 2012 by keen snowboarders Ryan Cash and Jordan Rosenberg – you could forgive the young studio for following the expected route: to pump their game full of cash-in incentives for quicker levelling and score-bumping runs. Reach level 10 and you unlock another character, Maya, with differently balanced abilities – her backflips are completed quicker, but she's slower to build speed. You pay your money and you get Alto as your little man on the screen. But while the likes of Temple Run and Jetpack Joyride encourage the player to speed up their progress by paying for upgrades, Alto's Adventure asks only that you spend £1.49/$1.99, and that's it: no more charges, no further costs to unlock essential perks, nothing that'll have your kids running up a gigantic phone bill to stay competitive with their mates' high scores.
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